CSE Federal Credit Union named Diamond Awards recipient amid record-breaking competition
LAS VEGAS – CSE Federal Credit Union (CSE) was among 168 credit unions nationwide named as winners of prestigious Diamond Awards – the Marketing & Business Development Council’s annual marketing excellence competition.
CSE’s first award presented for the Annual Report category with an entry, entitled “The Grass Is Greener at CSE - 79th Annual Report” earning Category’s Best Diamond Award. The second category win was Video Non-Commercial - Single, titled “Pink is Powerful” impressed the judges with CSE’s efforts in speaking about why employees wear pink for breast cancer awareness month. CSE rounded out its honors with a win in the Email - Single or Series category, an email sent to Members asking them to leave a Goole Review to enter to win a King Cake. Reviews about employees were shared on social media with their pictures, making post engagements skyrocket! Design partnerships include Parker Brand Creative of Sulphur, LA, PMD Group of Houston, TX and Lundmark Creative LLC of Lake Charles, LA.
"The Diamond Awards competition represents the highest standard of excellence in credit union marketing and business development," said Colleen Desselle, CSE's Chief Marketing Officer. She emphasized, "As a team of CSE, we are proud of these achievements, our work highlights our creativity, innovation, relevance, execution, and dedication to supporting the SWLA community."
"We are absolutely delighted to honor CSE and the other 167 winners with this level of recognition," said Lesli Bishop, Diamond Awards chair and Chief Marketing Officer at Family Savings Credit Union in Gadsden, Ala. "It's evident that these credit unions not only embody the spirit of the credit union movement but also propel it forward with their innovative approaches."
This year's Diamond Awards marked a milestone, celebrating 30 years of excellence in credit union marketing and setting a record with over 350 awards distributed – underscoring the exceptional quality of marketing work being produced by credit unions nationwide.
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About America’s Credit Unions
America’s Credit Unions is the unified voice for not-for-profit credit unions and their more than140 million members nationwide. America’s Credit Unions provides strong advocacy, resources and services to protect, empower and advance credit unions and the people and communities they serve. For more information about America’s Credit Union, visit AmericasCreditUnions.org.
About Councils:
Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development for executives while advocating for the overall success of the credit union movement. There are eight Councils with a network of more than 8,500 credit union professionals. For more information, visit cunacouncils.org.
About CSE:
CSE is the largest credit union headquartered in Southwest Louisiana with assets over $440 million. Learn more about CSE at csefcu.org. CSE is federally insured by NCUA. Membership and Eligibility required.